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Health promotion means empowering citizens. If people take up the responsibility for their own health, they should be assisted in making informed choices on their lifestyle and behaviour. VITO is building out a strategy for intensive participation of the people investigated in it’s longitudinal studies. We are building a healthy pioneer-community for our participants, giving them feedback on their health while respecting data-ownership, in line with GDPR. During this entire process, we have special attention on health literacy.