VITO named Company with the Biggest Heart by Belgian Red Cross Flanders
VITO, together with Linea 2000, has been named Company with the Biggest Heart by Belgian Red Cross Flanders in Geel. This award is given to companies that strongly motivated their employees over the past year to donate blood and plasma at the donor centre in Geel.
This recognition is part of the ‘Company with a Big Heart’ campaign, through which Belgian Red Cross Flanders encourages companies to actively support blood and plasma donation.
“To achieve our overall plasma target, companies are crucial partners.” says Vincent Verbeecke, spokesperson for Belgian Red Cross Flanders. “By definition, companies have a wide reach, and this collaboration is an important driver for increasing the number of plasma donations.”
With more than 50 plasma and blood donations as part of an initiative during VITO Day in September, VITO stood out as the company with the highest absolute number of donations. Linea 2000 received the award as the company where one in three employees donated blood or plasma over the past year.